Abstract:
Uncertainty and unpredictability as a result of rapid technological, social, political and economic
changes in the operational environment of many firms calls for transformational leadership
that enables co-operatives to adapt to such competitive business environment, being an
approach that causes change in individuals and social systems strategically. It develops
followers into leaders. This study sort to establish the transformational leadership practices as
exhibited in the Bass theory to improve - performance of marketing co-operatives .as business
organizations and generate positive change in the co-operative movement. The return on
investment of cooperative shareholders has not been realized as per shareholders’
expectations. The study adopted descriptive survey design and used purposive sampling to
collect data from 45 cooperative committee members using structured questionnaires. Data was
analyzed using descriptive statistics and transformational leadership practices that influence
performance of the marketing co-operative societies was established. The findings of the study
indicate that committee members in high performing co-operatives employ competitive transformational leadership practices with inspiring a shared vision and challenging the
conventional processes as two best practices that have the biggest effect on co-operative
societies performance.
