Business Analytics for Decision Making

Abstract

Providing decision support for business processes management and decision processes is a crucial but challenging task. Business intelligence and analytics equips analytics experts with the technological capabilities to support decision processes with reliable information and analytic insights, thus potentially raising the quality of managerial decision making. More-so when leveraging e-commerce platforms with rising complex ways of doing business, it is imperative for business organisations to make calculated decisions which are supported by tools in business analytics. This paper provides insights on how e-commerce, supply chain management, human resource management and business process management employ business analytics as an enabler. Additionally, the paper concludes through business analytics initiatives, businesses and organizations gain critical insights from the structured data collected through various enterprise systems and with the emerging trends and new tools in business analytics, more intelligence will be gathered for decision making in fields such as e-government, healthcare, and security.